Which Traffic Generation Strategy Is The Best?

Now we all know there’re numerous methods to drive traffic to your website. PPC, SEO, articles, blogging, press releases, articles, link exchange, forums, directories, etc. The thing to remember is that you don’t actually need to utilize ALL of them to become successful. You just need to be a master at one or two.

Unless you have a team to do this for you, I believe you’d be hard-pressed to find the time to actually use ALL the traffic methods out there effectively. We only have 24 hours a day.

Rather than spread yourself too thin and submit some articles here, do a bit of PPC there, tweak a little SEO here, and spend some time blogging there. Why not just focus your efforts on the one type of traffic you enjoy doing the most?

Because if you’re playing with SEO and PPC and blogging and articles, etc… How good are you ever going to be at any one of them if you can only focus 1/4 of your study and effort to each? You’ll just be mediocre in each area.

Compare that to someone who spent ALL his time mastering PPC and becoming a true expert at that game. Could you imagine how powerful his traffic generation skills could be?

So if you like playing with the search engines (SEs) and their algorithms, by all means choose SEO. If you are great at writing quality articles quickly, then use article marketing. And so on and so forth.

There’re people out there who make millions just using Google Adwords to drive traffic to their sites. And they do zero or very little SEO. On the flip side, there’re SEO experts who’d never spend a dime on PPC and all their traffic comes from the organic SE results.

So who’s right?

No one and everyone. You just have to find something that works best for you and just focus on being very, very good at that! Obviously it is still good to know and understand the other traffic generation methods out there.

For example, even though you’re great at PPC, a little bit of proper on-page SEO for your websites is still important and wouldn’t hurt (proper title/meta tags, site structure, etc).

And also… although it’s smart to be a master at one source of traffic, it’d also be wise to be proficient at another. Because if anything happens to one stream, you still have another source to rely on.

For example, some in the PPC game got caught when Google “slapped” and their income dried up. Another example is of people who relied solely on SE traffic and when the SE algorithms changed, and they got bumped down, and their traffic dried up as well.

So be a master at one or two methods of driving traffic and focus your way to success.

Tomorrow, I’ll reveal my No.1 source of traffic…