Find An Expert To Work With You

Now this is a great way to get started quick on the Internet and I highly recommend this, because after all… I started off in this way as well (and it didn’t turn that bad, did it?). So here’s how I picked up this idea:

Back in 2006, Jo Han Mok and Ewen Chia were running previews for their 2-day Internet Wealth Code seminar. Out of interest, I went down to one of the previews they were holding at Sheraton Towers. I sat in and the two marketers began sharing about what this whole Internet marketing thingamajig was all about.

Quite simply, the most fundamental way you can make money on the Internet is to sell a product. That’s nothing new. People buy products ALL the time; from toothpaste, magazines, clothes, books, paper, ass wipes, whatever. People are have been buying stuff from other people for millennia. That’s what business is all about. Sell someone a product they NEED. Just that this time it’s done over the World Wide Web.

In fact, I like to think that the concept of a business is much, much older than the concept of a job (ever thought of cavemen wearing a tie and owning a 9-5 job? Ha! But I betcha they were selling aphrodisiacs to other cavemen already). So if you think that being in business is some new-fangled scheme for lazy-smart people, think again.

So basically I learned in that preview that you need a product to start selling on the Internet. Besides affiliate marketing (where you sell other people’s product for commission), the only other choice you had was to create your own.

And the easiest way to create a product is obviously creating an INFO-product.

But of course, if you have a talent at creating physical products (cups, car engines, automated ass wipes, etc), you could do that too.

So now the question became ‘How do I create an info-product? I don’t know anything about anything to put into a product at all!’

Which brings me to the point; find an expert to work with you. And create an info-product based on his/her expert knowledge in his/her field. So Jo Han and Ewen gave us in the audience a live example of how they worked with an expert to create an info-product.

They basically took out a laptop, hooked up a microphone and started interviewing Marlon Sanders (another Internet great) on what it took to build an Internet business empire. They recorded the interview, had it cleaned up, did the transcripts, threw in some worksheets, wrote the salesletter, made the site live and wah-lah! Instant product. Selling for $49.95.

‘Brilliant!’ I thought, ‘I could do that too!’

Which is exactly what I did. At this time, I already knew Adam Khoo for a few many years already (I met him when I was 18) and I decided that I wanted to do exactly the same thing those two blokes did to Marlon Sanders; interview the expert, have it recorded, turn it into a product, etc.

So I approached Adam with my idea, told him I wanted to interview him about how he made his first million at 26, turn it into a product, and we’ll split the profits. He had nothing to lose and I was doing all the work. It was essentially free money for him if the whole project worked out.

You know what Adam did?

He REJECTED my idea. And then he made me an offer I couldn’t refuse. He told me that instead of going through all the trouble of interviewing him and creating a new product from scratch, why don’t I just sell his current products for him online? And he showed all his shiny CDs, books, and courses, and he told me he could digitize them for the Internet, etc.

I am sure my mouth was hanging open after Adam hit me with that jackpot of a counter-proposal. You mean this multi-millionaire businessman wants ME to sell his products online for him and have a share of the profits?

‘You got to be kidding me’, I thought.

But he wasn’t. He was dead serious and he was willing to give me a chance even though I was starting from ground-zero (ain’t he a great chap?). And so I grabbed that chance and I told myself that I better make the best use of this opportunity given to me.

And I did. That meeting sparked off my Internet marketing career; all of Adam’s products online have been greatly successful and I’m proud to say that I had a leading hand in creating that.

SO that’s my story. I found an expert, I made a proposal, and today the whole Internet machine is still moving along fine. Honestly, I don’t think I could have done any better if I had done this all by myself. Working with Adam has and still is a tremendous pleasure.

As you can see, there are many great benefits to working with an expert. I’m not the only one that’s doing it! There are many people out there who at great at what they do but real duds when it comes to marketing their knowledge (in my case, Adam of course is NOT a marketing dud). So they have marketers do that bit for them. That’s where you come in; YOU become the marketer.

Even if you don’t have any experience whatsoever, that’s no excuse (as I’ve proved). All you need to do is to show that you are really serious about succeeding online and prove it to the expert that you can get things done for him/her.

I proved how serious I was by showing Adam the money I had invested in Internet marketing courses (over S$3,000 back then), the research reports he wanted to see, and telling him that I was willing to work for ‘free’ - if I don’t create results, I don’t get paid.

If you need more validation approaching an expert, use my story! (I magnanimously give you permission… hohoho) Tell them about my example, how successful it has turned out, and you’re willing to do the all the work that’s needed to produce the same RESULTS.

And why not? Sitting down waiting for something to happen isn’t going to buy you your luxury toilet bowl (with the automated ass-wipe function) anyway. So get moving.