Good Ideas Are Not Good Enough

It’s been often said that all it takes is ONE good idea to make it big. And I really believe in that. Take a look around and you’ll see that all the really good ideas out there today are making lots of money.

Let me give you some examples…

The guy who thought about sticking that thing on a battery that indicates how much power is left had a great idea (and is reaping millions).

The Nintendo Wii is a great idea. It’s so revolutionary that it’s the bestselling video game console in the world right now. It’s so good even grandmothers want to play it and it’s catapulted Nintendo right back into the video game industry.

Viagra is a great idea! And Pfizer and all the counterfeits selling the little blue pill are making tons of cash as well. (And all the housewives are happy!)

The WHEEL is a great idea (haha!). Almost everything that works today needs the freaking wheel. Whichever caveman that invented the wheel should be made a god. Too bad patents weren’t invented before the wheel or he (and his descendants) would seriously be rolling in the cash.

So you see, many great ideas out there are making it really big today. It’s normal - great ideas make money. But I think you know that already.

However, an idea is NOT enough.

If it stays in your head as an idea and you don’t do anything to turn it into a business, it’s basically as good as all the masturbatory fantasies you’ll never share with anyone. You have to TAKE ACTION.

Let me share with you a real-life example. I met this stranger recently at some event and as usual you say ‘Hello!’ and then as with all new people you meet, you customarily share what you’re doing to make money in this life (as if your job defines WHO YOU ARE… bleh!).

Anyway, I shared with the fella that I was an Internet marketer and immediately he had this quizzical look come upon his face as he obviously didn’t know what the heck is an Internet marketer (I get that ALL the time).

So as usual I’d go on my little introductory round about what Internet marketing is all about and a little bit of what I do here and there so that people have a firmer grasp about what it is that I do.

And after my little sharing session, his eyes lit up and he told me he had this great idea that he always wanted to do on the Internet and he wanted my opinion on it. So he shared his idea and at the end I gave him my feedback on it.

But that’s not the point here.

The point is I asked him, ‘How long have you had this idea for?’ And he told me he had for almost two years.

The conversation ended around there but as I reflected on his answer, I realized that TWO years is a long time to just sit on something you really want to do. And you know what the crazy bit is? I bet the fella is just going to continue to sit on that idea and the two years will become five, ten, and then poof!

Your great idea never got out and it’s as good as you know what.

Just go and get things done!

Good ideas alone are not good enough! They need to be MANIFESTED for them to do some good and produce some results. All the good ideas you know and see about today are no longer just good ideas - they’re REAL successful businesses and that’s why you know about them now.

And the thing is your idea doesn’t need to be perfect at all before you get started. Just get the ball rolling now and things will simply adjust themselves along the way. Do you think that Bill Gates had the perfect idea when he thought about Windows?

No! If he did, we’d all be using Vista 15 years ago and there’ll no longer be any updates since (because the idea’s ‘perfect’). But we didn’t start with that, I was using some crummy Windows 3.1 back in the day and Microsoft’s been tweaking the product ever since (AND it’s still got problems till today).

So if the 2nd richest man in the world can start with a less than perfect idea and make it to where he is today, who are you to insist that your idea or product needs to be perfect before you get the ball rolling?

And most times…

You don’t really need to invent a new idea at all. A lot of the great companies today didn’t invent the idea, they just EXECUTE it better.

McDonald’s didn’t invent the hamburger (the city of Hamburg did) but they execute the idea better than anyone and that’s why they’re so damn rich.

Henry Ford was the one that invented the car but his company is losing market share to the Japanese year by year. They just execute the idea better.

Google didn’t invent the Internet search engine but ‘oh boy!’ do they do a damn good job of it and their share price has quintupled since its IPO.

So you see, you don’t even need a new idea nowadays to make it big; you just need to do it better. So quit the need that your idea needs to be perfect, quit the need that you need all the stars and planets to be aligned before you launch your product and just get it done.