It’s Over!

Yes! The Official Launch is over (which means I can also blog about other things…), so let’s have� a final recap of the whole thing before we move on.

Cue screenshot (again!):

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As you can see the last 3-4 days, the sales picked due to two things. One is of course time’s running out, don’t need to be a marketing whiz to know that one and the other one was I sent an email broadcast informing the people on the list of the deadline.

Which was a big failure. In my opinion. You see when we first did the pre-launch way back, we had only about 500+ people on out list at that time. This time the list was grown way beyond that 500, but the response I observed was tepid at best, if I can put it that way.

I’ll have to figure out why even though list has grown tremendously, the response hasn’t followed as well. In fact, the number of sales due to broadcasts I mailed for the pre-launch and this official launch� is about the same. It’s like the list never grew at all! !@#$%� (why is that hyperlinked?)

Anyway, I’ll have to dig deep and get some answers.

Oh yea.. so let’s recap: for this Official Launch we did 117 sales for a total revenue of US$7839. All in about 21 days. Good or bad result? Well, you can have your say. All in all, I’m grateful to be a part of it. And I think you know why. haha!

"The Insider Secrets to Marketing Your Business on The Internet -- Version 2008"

2 Comments so far

  1. alex on August 17th, 2006

    Maybe because people still think that USD67 is too ex? (which is equivalent to around S$105). By the way, i bought ssmm hardcopy at borders and it cost me around S$32. :) Of cos, i miss out the free audio mp3 in the softcopy.

    Adam says:
    Yup. That would be a consideration for local buyers.

    We knew we couldn’t market SSMM at US$97 selling just the book alone and it also didn’t make sense to sell it at US$19.95. Too low! The perceived value would take a hit and also when most wealth ebooks are at least US$47 and the good ones go for much more. So we had to add all the other great stuff.

    haha.. now it’s cheaper online than to get the thing physically.

  2. Ken on August 17th, 2006

    Got it from a friend about this website. For those of you who don’t have a copy of SSMM, get one today! It’s of a healthy mix of philosophies and money making ideas.

    By the way, for those of you who want to build a website, but don’t really have what it takes to start technically, visit my blog to find out or email me at kenwoomk@gmail.com

    Regards,
    Ken

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