Win Adam’s New Book!

We’re running a contest where you stand a chance to win a limited autographed edition of Adam’s new book ‘Secrets Of Millionaire Stock Investors’, so if you want it, go enter:

=> Millionaire Stock Investors

Great!

Now, the focus of this blog post isn’t going to be about my promoting the contest or the new book. It’ll be about how we’re running the marketing of IT. If you go take a look at the site (link above), you notice one simple thing again - We’re collecting opt-ins.

If you take a look at all my sites, all of them have an opt-in box somewhere asking for your name and email address. Collecting leads is of utmost importance to your online business. Your mailing list is your biggest asset and the majority of your efforts online should be about building that list, building that list, building that list.

Ok, now back to the site. As you can see, we’re asking for the name, email address and we’ve added something extra. An extra field where you can ask a question. Why do we do this?

For market research. We want to know exactly what’s on the minds of the consumer and what better way than for them to say it out loud themselves. Obviously, we’re also incentivizing people to enter their names, emails and questions by offering them a prize. People are lazy pigs, (I am!), you have to push them before they take action…

Anyway, this here’s called an ASK campaign. I didn’t invent it, I learnt it from Alex Mandossian who also probably learnt it from somewhere else. This is a great way to conduct market research BEFORE you actually create your product. So that when do write that ebook, you know exactly what your market wants to read about.

So normally what you’d do is you set up a simple ask campaign like this, run some PPC ads so you can quickly drive targeted traffic. You then obtain invaluable market research which you use to create your product, plus you’re also collecting targeted leads at the same time. And when your product’s ready to go, you mail the offer out to the leads you’ve built up during the ask campaign.

A great strategy that works!

In this case however, Adam’s already written his book, so the market info wouldn’t be used towards creating the product but it will still be very useful nonetheless. Here’s why:

One, knowing more about your market never hurts and all the questions will come in use. Next, we’re adding interactivity with the people and this allows them to participate. We’re running a contest (fun!) with a prize that’s attractive to them. Also, we plan to answer the questions, which will benefit the participants and place us as an expert in our field, which indirectly leads to better sales and conversions.

Also, we’re building a targeted list of people who are interested in stock investing. Segmenting your lists leads to higher profits because you can then better tailor targeted offers to people on that list. So all in all, this will be pretty useful for us.

So consider using an ask campaign if you need to gather some important market research.

Ok my mind’s suddenly blank now. So I’ll stop.

tata..