I though I should share about my personal experience with using trial offers to market your products. I’m sure you know what they’re all about.

Instead of paying a full price for a product from the get-go, with a trial offer a customer gets to test a product for certain number of days for a knockdown price. Once the trial offer period finishes and he decides to keep the product, he then gets billed full amount as per normal. If not, he simply cancels the trial and he won’t be billed again.

This model’s been used with great success by many businesses. Two examples I can think of - the first one is Derek Gehl’s Insider Secrets. The full price of the program is $197 but you get to trial the entire thing for 30 days for just $2.95(!). I’m sure it works great for them because they’ve probably done all the testing there is to be done and they’re still sticking to this model to market Insider Secrets.

The other ultra-successful one is David de Angelo’s Double Your Dating ebook. I think he charges what, $27 for his ebook but he let’s you download the thing for FREE for 7 days. If you like the book, he then bills you the full amount after the week is up. If not, you simply cancel the trial and he won’t bill you a cent (and you still get to keep the book). Again, I’m sure he’s tested his sales process to no end and it probably works very well for his business. I mean, $20million a year in revenue ain’t too shabby at all, right?

So seeing these fine examples online, I thought I should give it a shot, run a little experiment to see how successful this trial offer model could work for my products.
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I just launched my new business website over at IntellectiveMarketing.com and if you were to take a look at it, you’ll see that it is NOT designed in your traditional corporate website manner.

I incorporated a lot of direct marketing elements into the website because as an Internet marketer myself, my website has to walk the talk and I’d like to think it does. (Even my home page is a squeeze page!)

But enough about my new site, what I’d like to draw your attention to today is all about testimonials. You already know that testimonials are VERY powerful tools in helping your business build credibility and also to ease your potential customer’s perceived risk about doing business with you.

So it is highly important that you use Read more »

I just finished writing this new report - The 7 Deadly Sins Of Business Websites.

As you can tell from the title, this report is about the most common mistakes that business websites make that cost them to lose money. I’ve pin-pointed these mistakes and put them all down in this report so business owners out there have a very clear idea why their websites SUCK (ha! sorry for being blunt).

But it’s true. Most business owners out there have no idea how to create or plan a business website that will create RESULTS for their company. As you may know, most business websites out there are just fancy, over-the-top websites that just look pretty but don’t add to the bottom-line.

Anyway, if you’re a business owner (or someone who just wants to know) and you’re interested in downloading and reading this report, then simply let me know and I’ll send you a copy asap.

The report’s not meant to be ‘LIVE’ yet but I want to pass it around now among my blog readers so I can have feedback about what you think about it. Call it a beta launch if you will.

So if you want a copy, email me at adam[at]adam-wong.com and my evil twin will personally send you the download link. The only thing I ask for in return is that you let me know your FEEDBACK.

If you have great things to say about, please let me know and I’ll be posting it up as a testimonial. If you think it’s nothing great, then let me know as well. If you could do this small favor for me, it’ll be really awesome.

So email me if you want a copy - adam[at]adam-wong.com.

Today I’m going to bring you behind the scenes of how I create a money-making website. I’ll be using a LIVE example that’s making money right now and I’ll show how I structured the entire website and the sales process so that everything runs on autopilot.

Well, I hope that gets you jumping in your underpants. So without further ado…

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Ok, after that spot of fun in my last post (life’s too short to be serious), I guess it’s time to write about things a bit more ahem… serious.
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Like money stuff.

Anyway, I learned a tip from a marketer, Sean D’Souza, about raising prices for your products. He shared that most businesses are terrified of raising their prices because they’re afraid that it’s going to scare away customers and all that stuff.

And when these businesses reach a point where they must raise their prices (or go bust), they’re so horrified about doing it that they raise their prices quietly, hoping that their customers don’t notice (right…).

Well, Sean offers a way to flip your perspective round. Read more »

Omigod! This is such plain “common” sense, but then I never did this till now.

The best way to create a great relationship with your list is to simply give them what they want. That’s what good marketing is all about, isn’t it? Giving people what they want. Period.

And how do you find out what people want?
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Oh my… this is so weird (plus a waste of ad dollars!).

Have a look at this:

Ok, why do I say this is a waste of ad dollars?
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