Fix Your Firstnames
Ok I have a really short but great tip you can use immediately after reading this.
If you use an autoresponder to collect opt-in leads, you’d normally have a webform like this to capture the person’s information:

So you capture the guy’s info, he’s on your list, and now you start to followup with the fella using email. And this is what you normally do when you create an email (let’s use aweber as an example):
Hi {!firstname},
Blah blah blah blah!
Regards,
Joe Black
If you’re familiar with autoresponders, the {!firstname} will be filled with whatever the person entered when he first opted-in. The trouble is a lot of people are lazy and they enter their names in lowercase. Which means the person types in ‘robert’ instead of ‘Robert’. And then when you craft your emails, it looks really unprofessional. Like this:
Hi robert,
Blah blah blah blah!
Regards,
Joe Black
Doesn’t look or feel nice eh? It’s like you don’t respect the person’s name enough to ’spell’ it right, only that it wasn’t really your fault in the first place. So what do you do?
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