Ok I have a really short but great tip you can use immediately after reading this.

If you use an autoresponder to collect opt-in leads, you’d normally have a webform like this to capture the person’s information:

So you capture the guy’s info, he’s on your list, and now you start to followup with the fella using email. And this is what you normally do when you create an email (let’s use aweber as an example):

Hi {!firstname},

Blah blah blah blah!

Regards,
Joe Black

If you’re familiar with autoresponders, the {!firstname} will be filled with whatever the person entered when he first opted-in. The trouble is a lot of people are lazy and they enter their names in lowercase. Which means the person types in ‘robert’ instead of ‘Robert’. And then when you craft your emails, it looks really unprofessional. Like this:

Hi robert,

Blah blah blah blah!

Regards,
Joe Black

Doesn’t look or feel nice eh? It’s like you don’t respect the person’s name enough to ’spell’ it right, only that it wasn’t really your fault in the first place. So what do you do?
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Isn’t that an interesting question? Internet marketing. Too cheap.

Well, let me first explain what I mean by too cheap. You see, starting an online business is really easy because it’s sooo low cost. Like I mentioned in my earlier post, my fixed costs come up to about US$40-50 a month. Mainly on hosting, the autoresponder, and cheque clearing fees. Rest of my expenses are really miscellaneous - things like an ebook here, or a graphic there, or a domain name. I only buy those things once when they crop up.

So in all, costs are really low. Which is a great thing. However, for some people it could also be a negative factor. Why?
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Ha! I just made the biggest purchase on an internet marketing product so far (not counting seminars). Like the title says above, this new baby I bought costs US$291 a month, every month, until I choose not to continue subscribing to it.

That makes S$450 a month. Even though in the scheme of all things, $450 is not a staggering amount. It is still a sizeable amount of dough to splash and if you’re careful with what you’re (or I’m) doing, it’s gonna burn a nice hole in my wallet.

So what spanking new thing did I buy?
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Ha! I actually forgot to blog yesterday (Monday). I was so engrossed about my current predicament of not having played a single video game for the last 3 weeks (I’m dying…) that when my mates came over last night to have a round of gaming, I got so caught with playing that I forgot that the rest of the world actually matters.

Anyway, Monday’s past and here’s my ramble for today.
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This is an absolutely amazing video. Hit Play below:

WOW! Amazing right?

I was sitting down with my jar agape when I saw how it happened. Derren Brown is simply brilliant. So how does this video relate to you as a marketer?
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HahA! As you can see I’m doing my utmost to churn out one blog post a day right now. And you might be asking why the hell I’m doing so much typing.

Well, the more regularly you post to your blog, the more traffic you get. And I want more. Never hurts. So I’m just seeing how much more eyeballs I can attract by posting daily. I don’t do weekends at the moment, I don’t want my brain to fizzle out before I’m 77 ( I plan to move on by then…) so I don’t blog on weekends. That’s reserved for mindless banter and football matches.
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As you know, I like to take you behind the scenes to have a look at what I experience running the whole internet show. So this time it’s an email from a really funny (as in wierd) dude.

Have a look at the first one he sent me (Name blacked out privacy):

Isn’t he cute?

He’s asking for US$5,000 so he can buy a computer and start becoming successful (yea right… if it were that easy). Either he’s playing around with us or he’s just dead serious about it. Which makes it more amusing…

Anyway, that’s the first email. Let’s have a look at the 2nd one he sent:
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