I though I should share about my personal experience with using trial offers to market your products. I’m sure you know what they’re all about.

Instead of paying a full price for a product from the get-go, with a trial offer a customer gets to test a product for certain number of days for a knockdown price. Once the trial offer period finishes and he decides to keep the product, he then gets billed full amount as per normal. If not, he simply cancels the trial and he won’t be billed again.

This model’s been used with great success by many businesses. Two examples I can think of - the first one is Derek Gehl’s Insider Secrets. The full price of the program is $197 but you get to trial the entire thing for 30 days for just $2.95(!). I’m sure it works great for them because they’ve probably done all the testing there is to be done and they’re still sticking to this model to market Insider Secrets.

The other ultra-successful one is David de Angelo’s Double Your Dating ebook. I think he charges what, $27 for his ebook but he let’s you download the thing for FREE for 7 days. If you like the book, he then bills you the full amount after the week is up. If not, you simply cancel the trial and he won’t bill you a cent (and you still get to keep the book). Again, I’m sure he’s tested his sales process to no end and it probably works very well for his business. I mean, $20million a year in revenue ain’t too shabby at all, right?

So seeing these fine examples online, I thought I should give it a shot, run a little experiment to see how successful this trial offer model could work for my products.
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I just received my copy of John Reese’s Traffic Secrets 2.0 on Tuesday. It took some time to reach but, you know, after going through nearly half of the program so far, I must say it was well worth the wait.

12 video CDs covering the major traffic methods on the Internet today (including the seven I mentioned in my earlier posts) - really great value. Especially at $397. It’s a steal considering that Traffic Secrets 1.0 was $997.

John really breaks it down for you and he makes it really simple to understand. You don’t have all that fancy-schancy stuff that leaves you confused after going through it. Simple, effective, neat.

Anyway, besides the fact that Traffic Secrets 2.0 is a really solid product, I mentioned it because Read more »

Hey people,

I was speaking at Brand Mastery over the weekend (or Sunday afternoon specifically) and I really had a blast. Not least for the fact that the fine audience were cool with me going WTF on stage (no kidding!) and having a laugh at the same time.

Here are the fine people who don’t mind having Hollywood action speech being used in a seminar (buahahahah!):

I didn’t give the usual Internet marketing formula because the majority of the blokes in the room already had their successful offline businesses of their own. So I had to tailor my presentation towards how they could use IM in a way which would complement their current marketing strategies. As compared to teaching someone how to start an online business from scratch, which is slightly different.

Well, I really do hope I gave enough great value and tips on how businesses can improve their web design and conversion processes online. And ahhh… WTF